Here at GABC we provide a holistic approach in the development of our people. We encourage expressing individuality aligned with our corporate core values. In GABC, no matter where you work, our people’s style, ideas and passion make life exciting and special everyday.

GOLDEN ABC takes home the Excellence Award on Export Services 

GOLDEN ABC takes home the Excellence Award on Export Services today, during the National Export Congress, at the Philippine International Convention Center. The recognition is conferred to companies who show exemplary contribution to the industry and exhibit excellence in their respective fields.

For this year, GOLDEN ABC is the only retail company recipient among the 25 other awardees from various industries. Receiving for GOLDEN ABC are Bryan Liu, E-Commerce and Business Transformation Manager, and Brandon Liu, Merchandise Manager.

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GOLDEN ABC New Board Advisor

GOLDEN ABC Board of Directors and the entire Leadership Team warmly welcome our new Board Advisor Mr. Jose Maria Castellano, the former CEO and Deputy Chairman of the Inditex Group, one of the largest fashion groups in the world which owns brands such as Zara, Massimo Dutti and Bershka among others.

Travelling for the first time to Manila, his visit signals the beginning of an exciting journey for our own retail brands.

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Mr. Castellano with members of the Board of Directors led by Chairman and CEO Bernie Liu, joined by Mr. Alfred Go, Mr. Charlie Liu, Mr. Edmun Liu and Independent Director Atty. Vic Noel.

First order of the day was to visit the different GOLDEN ABC boutiques around the metro.

Mr. Castellano also visited the GABC Corporate Office and met with the Management Committee.

GREAT AWARDS TRIP 2018

GREAT Awards stands for GABC's Recognition of Employees' Achievements and Triumphs. It honors deserving employees who exemplified at heart, the company's core values of Integrity, Professionalism, Entrepreneurship and Service. This year, 35 employees stood out as the 2018 GREAT Awardees.

Reaping the fruits of their dedication and enjoying their sweet victory, the awardees kick-start their journey in the vibrant, merry city of Osaka, Japan.

Watch out for the 2019 GREAT Awardees and where the next GREAT adventure will be. THE PURSUIT FOR GREATNESS CONTINUES...

GABC PURPOSE

Exciting. Enlightening. Enthralling.

Such was the experience of our GABC leaders as they unravelled God's message of inspiration through this Pilgrimage of Purpose in the Holy Land.

GABC, let us answer the Lord's call and bring GREATness to the world!

MAKING THE COLORS POP!

Team GABC takes a stand against bullying as they proudly wear pieces from the I Am Different 2.0 Collection.

Cop the latest collection in stores and on www.penshoppe.com. Proceeds from the I Am Different Collection go towards the development of anti-bullying education programs for the youth

GAMETIME UPDATE!

Congratulations to this 2018 season’s Basketball champions, the Red team!

Game Time is GABC's Sports Fest under its Road To Wellness program, designed to help promote teamwork, sportsmanship, and camaraderie among employees.

Last August 17, 2018, we concluded the best of 3 championship games between the Red and Dark Gray teams.

Watch out for more announcements and the upcoming awarding ceremony.

COED by OXYGEN

GABC employees school us on how to style the different pieces from the #COEDbyOXYGEN Collection.

From casual tees to cozy pullovers, there's something for everyone.

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THE GABC LEADERSHIP CONFERENCE 2018

The GABC Leadership Conference was held last July 5 with the single objective of inspiring and challenging our 200 strong leadership team about unlocking the company's potentials for exponential growth.

Keynote speaker, author, and revolutionary thinker, Aaron Dignan, founder of The Ready, flew in from the US especially for this event. He and his team have advised the leaders of global brands such as GE, American Express, Pepsico, and the Bill and Melinda Gates Foundation on their future in an unpredictable world, guiding them on how to make structure and strategy work. Aaron is set to release his second book, Brave New Work, early next year, giving our team a preview of his latest research on organizational behavior

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GABC Vendor Partners’ Get-Together

Golden ABC held its Vendor Partners’ Get-Together last June 14.

Featuring speeches from GABC executives, EVP Alice Liu and Chairman & CEO Bernie Liu, they thanked our Vendor Partners for the continuous support they have been giving the company, and elicited excitement and commitment among our guests when they gave a preview of GABC’s future plans. In the spirit of collaboration, our vendors from different industries converged for this one special afternoon.

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GABC CEBU HEAD OFFICE

The future looks great at our new Cebu Head Office.

We’ve moved to Cebu’s most exclusive business address and modern building Oakridge IT Center 2. The office houses training and meeting rooms designed to cater to the growing business requirements of the region. Last June 18, 2018 we had the blessing attended by executives, employees, and business partners.

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Ground Breaking for the new & modern GABC Distribution Center Facility 

Golden ABC embarks on a new major construction project designed to support its fast expanding business operations. On June 1, 2018, the company broke ground and held a time capsule laying ceremony for its new and modern Distribution Center Facility that will serve as a major hub for its supply chain activities.

 

GAMETIME 2018

Part of GABC's Road To Wellness campaign is promoting teamwork, camaraderie, and sportsmanship through various games and activities.

On Wednesday, May 16, we formally opened GameTime 2018 - the company's annual sports fest. The ceremony started with a parade of players of different sports and the ceremonial toss led by Chairman and CEO Mr. Bernie Liu and VP for Human Capital Management Mr. Ted Belza Jr.

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WELLNESS FAIR 2018

GABC embarks on the #RoadToWellness

 

2018 GREAT AWARDS

The future is great!

The GREAT Awards last March 10 was a celebration of excellence, achievements, and triumphs as we recognized our exemplary employees who have helped bring the company to greater heights in 2017.

Onwards as One Team for a bigger and brighter 2018! #OneGABC

2018 NATIONAL SALES CONFERENCE

We have gathered our Sales Leaders from all over South East Asia for action-packed sessions to equip them with the knowledge and the drive in leading their teams with a purpose in the age of disruption.

 

 

CHAMPS 2018

We congratulate our 10 and 20 year awardees this 2018, as GOLDEN ABC Celebrates the History of Achievements & Milestones in Professional Service of our dedicated employees in the GABC family.

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FOUNDER'S DAY 2018

We honor the hard work and passion of our Founder, Dame Norma Liu, to build the dream that is GOLDEN ABC.

Last February 6, we celebrated Founder’s Day!  It was also Ma’am Norma’s birthday, so we started the day with a thanksgiving mass and celebrated with birthday noodles and ice cream!

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PENSHOPPE OLD SCHOOL

Leaning on Penshoppe’s household name & iconic logo. A cool inflection of key sportswear silhouettes and vibrant colors.

Here's how our employees rocked the Old School Collection. 

Fun Fact: GABC CEO & Chairman Bernie Liu sketched the iconic Penshoppe logo. 

 
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Viva Pit Senyor! 

With grateful hearts, we proudly proclaim our Cebuano heritage and are one with the  people  in celebrating  the  Feast of the   Sto. Niño.

Viva Pit Senyor!

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DONUTS & COFFEE at GABC 1155

Kicking of 2018 by gathering the team over donuts & coffee as we rally to reach even greater heights. #OneGABC