GOLDEN ABC, the pioneering fashion retail company behind such brands as Penshoppe, Oxygen, Memo, Forme, Regatta, and the direct selling subsidiary Red Logo, celebrated its landmark 25th anniversary with a huge homecoming that brought over 500 of its employees from all over the country to the luxe Mactan Island Shangri-la resort.

"We have always been proud of our Cebu roots, and for this historic point in our company history, it was only fitting that we bring everyone home to where it all started," says Bernie Liu, CEO of GOLDEN ABC. "It's a good opportunity to look back at our achievements, to celebrate where we now are, and to get excited about the company's future."

GOLDEN ABC, was founded in Cebu in 1986 as a small retail and manufacturing business. By constantly introducing product innovations and maintaining a high level of professionalism in its operations, the company has grown to become a market leader in the Philippine fashion industry. The company set-up a Manila office in 1987 to support the growing business, and has just broken ground on a 12-storey building in the same compound in Quezon City. Although most of its corporate operations are in Manila, GOLDEN ABC retains a strong presence in Cebu, as the Liu family remain pillars of the Cebuano business community.

"We've been blessed with much success, and it's because we demand a lot from everyone in the company at GOLDEN ABC," says Liu. Ted Belza, VP for Human Capital and Corporate spokesperson added, "We wanted to reward everyone in the GOLDEN ABC family with an unforgettable trip that we can take together. After all, our continued success rests on their efforts."

No less than a 3-day, 2-night stay at the Mactan Island Shangri-la was the reward for GOLDEN ABC's employees, which began and ended with thanksgiving Mass celebrations officiated by His Eminence Ricardo Cardinal Vidal.

During the anniversary celebrations, the company recognized its standout employees at the GREAT Awards ceremonies (which stands for GOLDEN ABC's Recognition of Employees' Achievements and Triumphs) and the first-ever Founders Awards, hosted by Lyn Ching Pascual, Akihiro Sato, Solenn Heusaff, and Paolo Bediones. The GREAT Awards, held yearly, honors those who exemplify the company's values of integrity, spirit of enterprise, professionalism, and service along with outstanding business performance. This year, 37 GREAT Awardees were chosen from a pool of exemplary performers that were nominated by their own colleagues who have recognized their contribution to the company. Apart from the recognition, the winners of the GREAT Awards will be treated to an all-expense paid vacation to an Asian destination. The Founders Awards, which will be given out every three years, recognizes former GREAT awardees who have continued to uphold the company's values and do excellent work. For the first-ever Founders Awards, 12 honorees were chosen by the management committee and will celebrate together when they all take a week-long company sponsored vacation to Rome, Italy.

"I'd been dreaming of this moment since we began the company 25 years ago," confesses Liu. "And I believe that God has brought us here because we as a company have held true to our values, no matter how tough the times have been. It's what distinguishes us today, and it's what is going to help us make a mark in the international fashion industry in the next 25."

ABOUT GOLDEN ABC

GOLDEN ABC, Inc. was established in Cebu, Philippines in 1986. Fueled by the vision of being the most admired Asian fashion brands company, , GOLDEN ABC, Inc. creates and sells its own ready-to-wear clothing and accessory lines. These are produced, marketed and retailed under a fast-growing, dynamic family of brands: PENSHOPPE, OXYGEN, MEMO, FORME, REGATTA and its direct selling subsidiary RED LOGO.

GOLDEN ABC, Inc. is a recognized pioneer in the Philippine fashion retail scene, leveraging the latest business innovations to grow all areas of its business, from operations and sales to design and partnerships. It was the first in the local retail industry to use bar coding and electronic data processing technology in tandem with department stores.. GOLDEN ABC, Inc. introduced and enforced top-of-the-line product and distribution control with its concessionaires, transforming the way retailers do their business. It was also the first in the industry to install SAP in its back-end offices.

QUEZON CITY, PHILIPPINES --The groundbreaking is one of the key highlights of GOLDEN AB''s 25th anniversary, which started as a backyard t-shirt business in Cebu in the 80's to a now well-known fashion retailer with product lines that include accessories, footwear, fragrances and clothing. GOLDEN ABC CEO, Mr. Bernie Liu, said, "two decades ago, we started with only a handful of employees, 40 to be exact. What I thought of as a simple t-shirt business in Cebu is now a household brand." He furthered, "we believe that Quezon City, which we now consider our adoptive home, is the most strategic location for the business primarily because of the growth the city demonstrated in the past years and the promise that the city continues to show." The groundbreaking was graced by Quezon City's vice mayor, Joy Belmonte, councilors Precious Hipolito and Roderick Paulate and also key officials, Head of the City Treasurer's office Mr. Edgar Villanueva, QC District Fire Marshall Senior Supt. Bobby Baruelo, Brgy. Captain Casiano dela Cruz, and representatives sent by QCPD's head Chief Supt. Mantele. For her part, Vice Mayor Joy Belmonte said that the GOLDEN ABC building is very much looked forward to in the city. Belmonte furthered, "not only will this provide the needed employment opportunities within the city, but the development is very much welcome because on the growth roadmap is a stronger Balintawak area," which the local government is developing as one of the progressive areas of Quezon City. The groundbreaking was capped with an unveiling of the proposed new building's perspective and a time capsule laying ceremony. The time capsule includes mementos from the old building,, the new building perspective, blueprints, and tokens from each brand.

This year, Children's Hour Philippines is 10 years old. Children's Hour has encouraged individuals from all over the country to contribute just an hour's worth of their salary to fund projects that help alleviate the conditions of children in need by providing them with the basic necessities: education, food, and shelter. Much like a child almost at the cusp of adulthood, Children's Hour is looking back at its sure-footed past and poised towards new horizons in the future. "Children's Hour aims to address the pressing needs of our country's children. There is constant evolution in the main thrust of our organization. We focused on children in areas of conflict. We focused on addressing the United Nation's Millennium Development Goals. We focused on Early Childhood Care and Development programs," says Gee Mayuga, executive director of Children's Hour. "From hereon, we wish to focus on more rural areas and have greater exposure in the Visayas and Mindanao areas." Since 2004, GOLDEN ABC (GABC) has been supporting the various projects undertaken by Children's Hour to address the needs of Filipino children. GOLDEN ABC is the company behind widely popular fashion brands Penshoppe, Oxygen, Forme, Memo, Regatta, and Red Logo.

"GOLDEN ABC has been one of our biggest donors; it ranks among our Top Ten donors when it comes to how much it has collectively given. It is rather obvious to say that GOLDEN ABC has helped fund our programs which of course, have benefited hundreds of thousands of children," Mayuga says.

"Perhaps what differentiates GOLDEN ABC from our other partners is the way it is aggressively markets our cause. GOLDEN ABC has been doing lots of special marketing campaigns for our organization, the latest of which was the 'iamninoy' and 'iamcory' t-shirt campaign." Penshoppe had a line of I am Ninoy apparel sold in stores where portions of the proceeds go directly to Children's Hour. "This not only helped us raise much needed funds, but it also raised our profile in the public's consciousness. GABC has been giving millions of Filipinos a chance to contribute to nation-building by the simple purchase of a t-shirt! How ingenious is that?!"

As it celebrates its 25th year, GOLDEN ABC continues to invest in the future of the Filipino child. The Ayala Business Club Cebu, Inc. hosted Apir! Daghang Salamat, Cebu! a benefit dinner and silent auction to re-launch Children's Hour in Cebu last January 21, 2011 at the Cebu Marriott Hotel. During the dinner, GABC turned over a check donation of a little more than One Million Pesos to Children's Hour Philippines. The entire amount came entirely from employee contributions matched by GOLDEN ABC CEO Bernie Liu and vendor partners. By virtue of Golden ABC, Inc.'s corporate governance on gift receiving, where suppliers and vendors are discouraged to give gifts to employees, they were instead asked to donate to Children's Hour--they gladly and generously did so. Liu, who is also a trustee of Children's Hour and part of the Steering Committee of the Cebu chapter of Children's Hour, delivered the opening remarks. The keynote speech was delivered by Children's Hour Honorary Chair Ballsy Aquino-Cruz. According to Liu, "Part of our major milestone on this 25th year celebration is to try and involve more people in supporting GOLDEN ABC's various advocacies. As such, it gives a sense of purpose to the company and a way of giving back to society, to give back to its many loyal customers all these years."

"The GOLDEN ABC fundraising model is a prime example of why Children's Hour works. The uniqueness of our campaign is we ask each employee to give their share of one hour. We have always encouraged companies to give a corporate counterpart as a symbol of solidarity between management and employees. We are privileged that GOLDEN ABC has always been doing this for Children's Hour." Mayuga shares how GABC goes above and beyond. "What is all the more admirable is how GABC encourages its vendor partners to likewise join the campaign! This way, there is a multiplier effect and we are able to raise more funds for children's projects!"

Since its inception in 1999 to June 2010, Children's Hour has funded 545 projects for 609,617 Filipino children nationwide through their various projects. "Our vision has always been to give every Filipino child the basic right to enjoy a safe, happy and fulfilling life. We will always be guided by this vision, and we plan to achieve this by running the Children's Hour campaign on a year to year basis. And we do hope that we will find more champions like GOLDEN ABC in the near future so that more children will enjoy this basic right."

To learn more about Children's Hour, please visit http://www.childrenshour.org.ph.
To find out about GOLDEN ABC's brands, please log on to: http://www.goldenabc.com.

<img alt="&quot;&quot;" data-cke-saved-src="" src="&quot;http://goldenabc.com/media/articles/2011.09.02.MB.png&quot;" style="&quot;width:" 750px;="" height:="" 1358px;"="">

With its recent PMAP - People Program of the Year award, on top of its other achievements and accolades, GOLDEN ABC’s (GABC) star is again on the rise.

When Bernie Liu started his t-shirt business in 1986, he had one clear vision in mind—to highlight the global excellence of Filipino talent. Over the last twenty-five years, this enterprising debut has evolved into a fashion retail empire of impressive proportions. With leading fashion brands Penshoppe, Oxygen, ForMe, Memo, Regatta, Tyler and direct selling subsidiary Red Logo all under its belt, GOLDEN ABC has stamped its formidable presence through over 500 stores both in the Philippines and abroad.

While Mr. Liu’s vision lives on, his employees transcend the bounds of corporate life as they share in his relentless spirit—they are happy, fulfilled and inspired. This was proven during the 35^th People Management Association of the Philippines (PMAP) Awards Night in Cagayan de Oro last October 12, when GOLDEN ABC received the People Program of the Year Award for its revolutionary AFTER 6 program. The coveted award is more than a benchmark of employee management success. It recognizes relevant, unique, innovative programs fostering exceptional employer-employee relations measuring up to PMAP standards. A prestigious award from a prestigious organization could just be another icing on GABC’s character, but the company’s reach clearly spans beyond fashion and retail—it rewards its people by giving them wings.

AFTER 6: Fashioning GOLDEN ABC’s employee identity

Attributing professional and personal success not only to GOLDEN ABC’s talents, Mr. Liu credits the kind of culture the company has adopted since its inception. And so AFTER 6 was born. A product of the company’s development of its core values of entrepreneurship, integrity, professionalism, and service, combined with the prowess of its brand management strategies, AFTER 6 puts the employees on the spotlight. More than an outlet to hone active lifestyles, the program relishes its success to its employee-driven nature.

As GABC’s brand for development activities, AFTER 6 provides employees with a refresher beyond the four corners of their offices: physical education classes, family-oriented programs, corporate social responsibility (CSR) activities, health drives and store duty programs. While these have been enthusiastically received and religiously lived by the work force, this holistic approach to people management and engagement even led to spin-offs like GET UP.  GET UP is the company’s CSR platform which focuses on four advocacies: Education, Environment, Community Building, and Arts and Culture.

Next step—conquering the W.O.R.L.D.

GOLDEN ABC, like any product of visionary insight, continues to reach out to more frontiers. The company’s W.O.R.L.D. mission of a Winning Culture, Operational Excellence, Responsible Stewardship, Leading Brands and Dynamic Talents literally translates to more triumphs across the shores. As the company positions its brands vis-à-vis global brands, its workforce remain committed to delivering only the very best—the Filipino best. Innovative ideas like AFTER 6 and GET UP allows GOLDEN ABC to recognize what has put them on the path to success in the first place—its employees. After all, there’s no such thing as the perfect work place—only the work place that fits you perfectly.

GOLDEN ABC, the pioneering fashion retail company behind such brands as Penshoppe, Oxygen, Memo, Forme, Regatta, and the direct selling subsidiary Red Logo, celebrated its landmark 25th anniversary with a huge homecoming that brought over 500 of its employees from all over the country to the luxe Mactan Island Shangri-la resort.

"We have always been proud of our Cebu roots, and for this historic point in our company history, it was only fitting that we bring everyone home to where it all started," says Bernie Liu, CEO of GOLDEN ABC. "It's a good opportunity to look back at our achievements, to celebrate where we now are, and to get excited about the company's future."

GOLDEN ABC, was founded in Cebu in 1986 as a small retail and manufacturing business. By constantly introducing product innovations and maintaining a high level of professionalism in its operations, the company has grown to become a market leader in the Philippine fashion industry. The company set-up a Manila office in 1987 to support the growing business, and has just broken ground on a 12-storey building in the same compound in Quezon City. Although most of its corporate operations are in Manila, GOLDEN ABC retains a strong presence in Cebu, as the Liu family remain pillars of the Cebuano business community.

"We've been blessed with much success, and it's because we demand a lot from everyone in the company at GOLDEN ABC," says Liu. Ted Belza, VP for Human Capital and Corporate spokesperson added, "We wanted to reward everyone in the GOLDEN ABC family with an unforgettable trip that we can take together. After all, our continued success rests on their efforts."

No less than a 3-day, 2-night stay at the Mactan Island Shangri-la was the reward for GOLDEN ABC's employees, which began and ended with thanksgiving Mass celebrations officiated by His Eminence Ricardo Cardinal Vidal.

During the anniversary celebrations, the company recognized its standout employees at the GREAT Awards ceremonies (which stands for GOLDEN ABC's Recognition of Employees' Achievements and Triumphs) and the first-ever Founders Awards, hosted by Lyn Ching Pascual, Akihiro Sato, Solenn Heusaff, and Paolo Bediones. The GREAT Awards, held yearly, honors those who exemplify the company's values of integrity, spirit of enterprise, professionalism, and service along with outstanding business performance. This year, 37 GREAT Awardees were chosen from a pool of exemplary performers that were nominated by their own colleagues who have recognized their contribution to the company. Apart from the recognition, the winners of the GREAT Awards will be treated to an all-expense paid vacation to an Asian destination. The Founders Awards, which will be given out every three years, recognizes former GREAT awardees who have continued to uphold the company's values and do excellent work. For the first-ever Founders Awards, 12 honorees were chosen by the management committee and will celebrate together when they all take a week-long company sponsored vacation to Rome, Italy.

"I'd been dreaming of this moment since we began the company 25 years ago," confesses Liu. "And I believe that God has brought us here because we as a company have held true to our values, no matter how tough the times have been. It's what distinguishes us today, and it's what is going to help us make a mark in the international fashion industry in the next 25."

ABOUT GOLDEN ABC

GOLDEN ABC, Inc. was established in Cebu, Philippines in 1986. Fueled by the vision of being the most admired Asian fashion brands company, , GOLDEN ABC, Inc. creates and sells its own ready-to-wear clothing and accessory lines. These are produced, marketed and retailed under a fast-growing, dynamic family of brands: PENSHOPPE, OXYGEN, MEMO, FORME, REGATTA and its direct selling subsidiary RED LOGO.

GOLDEN ABC, Inc. is a recognized pioneer in the Philippine fashion retail scene, leveraging the latest business innovations to grow all areas of its business, from operations and sales to design and partnerships. It was the first in the local retail industry to use bar coding and electronic data processing technology in tandem with department stores.. GOLDEN ABC, Inc. introduced and enforced top-of-the-line product and distribution control with its concessionaires, transforming the way retailers do their business. It was also the first in the industry to install SAP in its back-end offices.

QUEZON CITY, PHILIPPINES --The groundbreaking is one of the key highlights of GOLDEN AB''s 25th anniversary, which started as a backyard t-shirt business in Cebu in the 80's to a now well-known fashion retailer with product lines that include accessories, footwear, fragrances and clothing. GOLDEN ABC CEO, Mr. Bernie Liu, said, "two decades ago, we started with only a handful of employees, 40 to be exact. What I thought of as a simple t-shirt business in Cebu is now a household brand." He furthered, "we believe that Quezon City, which we now consider our adoptive home, is the most strategic location for the business primarily because of the growth the city demonstrated in the past years and the promise that the city continues to show." The groundbreaking was graced by Quezon City's vice mayor, Joy Belmonte, councilors Precious Hipolito and Roderick Paulate and also key officials, Head of the City Treasurer's office Mr. Edgar Villanueva, QC District Fire Marshall Senior Supt. Bobby Baruelo, Brgy. Captain Casiano dela Cruz, and representatives sent by QCPD's head Chief Supt. Mantele. For her part, Vice Mayor Joy Belmonte said that the GOLDEN ABC building is very much looked forward to in the city. Belmonte furthered, "not only will this provide the needed employment opportunities within the city, but the development is very much welcome because on the growth roadmap is a stronger Balintawak area," which the local government is developing as one of the progressive areas of Quezon City. The groundbreaking was capped with an unveiling of the proposed new building's perspective and a time capsule laying ceremony. The time capsule includes mementos from the old building,, the new building perspective, blueprints, and tokens from each brand.

This year, Children's Hour Philippines is 10 years old. Children's Hour has encouraged individuals from all over the country to contribute just an hour's worth of their salary to fund projects that help alleviate the conditions of children in need by providing them with the basic necessities: education, food, and shelter. Much like a child almost at the cusp of adulthood, Children's Hour is looking back at its sure-footed past and poised towards new horizons in the future. "Children's Hour aims to address the pressing needs of our country's children. There is constant evolution in the main thrust of our organization. We focused on children in areas of conflict. We focused on addressing the United Nation's Millennium Development Goals. We focused on Early Childhood Care and Development programs," says Gee Mayuga, executive director of Children's Hour. "From hereon, we wish to focus on more rural areas and have greater exposure in the Visayas and Mindanao areas." Since 2004, GOLDEN ABC (GABC) has been supporting the various projects undertaken by Children's Hour to address the needs of Filipino children. GOLDEN ABC is the company behind widely popular fashion brands Penshoppe, Oxygen, Forme, Memo, Regatta, and Red Logo.

"GOLDEN ABC has been one of our biggest donors; it ranks among our Top Ten donors when it comes to how much it has collectively given. It is rather obvious to say that GOLDEN ABC has helped fund our programs which of course, have benefited hundreds of thousands of children," Mayuga says.

"Perhaps what differentiates GOLDEN ABC from our other partners is the way it is aggressively markets our cause. GOLDEN ABC has been doing lots of special marketing campaigns for our organization, the latest of which was the 'iamninoy' and 'iamcory' t-shirt campaign." Penshoppe had a line of I am Ninoy apparel sold in stores where portions of the proceeds go directly to Children's Hour. "This not only helped us raise much needed funds, but it also raised our profile in the public's consciousness. GABC has been giving millions of Filipinos a chance to contribute to nation-building by the simple purchase of a t-shirt! How ingenious is that?!"

As it celebrates its 25th year, GOLDEN ABC continues to invest in the future of the Filipino child. The Ayala Business Club Cebu, Inc. hosted Apir! Daghang Salamat, Cebu! a benefit dinner and silent auction to re-launch Children's Hour in Cebu last January 21, 2011 at the Cebu Marriott Hotel. During the dinner, GABC turned over a check donation of a little more than One Million Pesos to Children's Hour Philippines. The entire amount came entirely from employee contributions matched by GOLDEN ABC CEO Bernie Liu and vendor partners. By virtue of Golden ABC, Inc.'s corporate governance on gift receiving, where suppliers and vendors are discouraged to give gifts to employees, they were instead asked to donate to Children's Hour--they gladly and generously did so. Liu, who is also a trustee of Children's Hour and part of the Steering Committee of the Cebu chapter of Children's Hour, delivered the opening remarks. The keynote speech was delivered by Children's Hour Honorary Chair Ballsy Aquino-Cruz. According to Liu, "Part of our major milestone on this 25th year celebration is to try and involve more people in supporting GOLDEN ABC's various advocacies. As such, it gives a sense of purpose to the company and a way of giving back to society, to give back to its many loyal customers all these years."

"The GOLDEN ABC fundraising model is a prime example of why Children's Hour works. The uniqueness of our campaign is we ask each employee to give their share of one hour. We have always encouraged companies to give a corporate counterpart as a symbol of solidarity between management and employees. We are privileged that GOLDEN ABC has always been doing this for Children's Hour." Mayuga shares how GABC goes above and beyond. "What is all the more admirable is how GABC encourages its vendor partners to likewise join the campaign! This way, there is a multiplier effect and we are able to raise more funds for children's projects!"

Since its inception in 1999 to June 2010, Children's Hour has funded 545 projects for 609,617 Filipino children nationwide through their various projects. "Our vision has always been to give every Filipino child the basic right to enjoy a safe, happy and fulfilling life. We will always be guided by this vision, and we plan to achieve this by running the Children's Hour campaign on a year to year basis. And we do hope that we will find more champions like GOLDEN ABC in the near future so that more children will enjoy this basic right."

To learn more about Children's Hour, please visit http://www.childrenshour.org.ph.
To find out about GOLDEN ABC's brands, please log on to: http://www.goldenabc.com.

Penshoppe used to be known for basic clothing items like T-shirts, jeans and shorts. But in the past few years, the brand has taken a more adventurous endeavor going beyond apparel. Inspired by its success, Penshoppe, through its Fast-Moving Consumer Goods (FMCG) division, channeled itself to create scents that will capture the personalities of young women.

ACQUABELLA by Penshoppe  I AM fragrances -- six scents distinctively inspired and created for young women of different persona. From students to yuppies, trendsetters to athletes, from the adventure seekers to the classic, any woman can find an ACQUABELLA I AM fragrance that will define her personality and choice of lifestyle.

A quality brand of GOLDEN ABC, the new ACQUABELLA by Penshoppe fragrances are available in leading supermarkets and convenience stores nationwide.

<img alt="&quot;&quot;" data-cke-saved-src="" src="&quot;http://goldenabc.com/media/articles/2011.09.02.MB.png&quot;" style="&quot;width:" 750px;="" height:="" 1358px;"="">

With its recent PMAP - People Program of the Year award, on top of its other achievements and accolades, GOLDEN ABC’s (GABC) star is again on the rise.

When Bernie Liu started his t-shirt business in 1986, he had one clear vision in mind—to highlight the global excellence of Filipino talent. Over the last twenty-five years, this enterprising debut has evolved into a fashion retail empire of impressive proportions. With leading fashion brands Penshoppe, Oxygen, ForMe, Memo, Regatta, Tyler and direct selling subsidiary Red Logo all under its belt, GOLDEN ABC has stamped its formidable presence through over 500 stores both in the Philippines and abroad.

While Mr. Liu’s vision lives on, his employees transcend the bounds of corporate life as they share in his relentless spirit—they are happy, fulfilled and inspired. This was proven during the 35^th People Management Association of the Philippines (PMAP) Awards Night in Cagayan de Oro last October 12, when GOLDEN ABC received the People Program of the Year Award for its revolutionary AFTER 6 program. The coveted award is more than a benchmark of employee management success. It recognizes relevant, unique, innovative programs fostering exceptional employer-employee relations measuring up to PMAP standards. A prestigious award from a prestigious organization could just be another icing on GABC’s character, but the company’s reach clearly spans beyond fashion and retail—it rewards its people by giving them wings.

AFTER 6: Fashioning GOLDEN ABC’s employee identity

Attributing professional and personal success not only to GOLDEN ABC’s talents, Mr. Liu credits the kind of culture the company has adopted since its inception. And so AFTER 6 was born. A product of the company’s development of its core values of entrepreneurship, integrity, professionalism, and service, combined with the prowess of its brand management strategies, AFTER 6 puts the employees on the spotlight. More than an outlet to hone active lifestyles, the program relishes its success to its employee-driven nature.

As GABC’s brand for development activities, AFTER 6 provides employees with a refresher beyond the four corners of their offices: physical education classes, family-oriented programs, corporate social responsibility (CSR) activities, health drives and store duty programs. While these have been enthusiastically received and religiously lived by the work force, this holistic approach to people management and engagement even led to spin-offs like GET UP.  GET UP is the company’s CSR platform which focuses on four advocacies: Education, Environment, Community Building, and Arts and Culture.

Next step—conquering the W.O.R.L.D.

GOLDEN ABC, like any product of visionary insight, continues to reach out to more frontiers. The company’s W.O.R.L.D. mission of a Winning Culture, Operational Excellence, Responsible Stewardship, Leading Brands and Dynamic Talents literally translates to more triumphs across the shores. As the company positions its brands vis-à-vis global brands, its workforce remain committed to delivering only the very best—the Filipino best. Innovative ideas like AFTER 6 and GET UP allows GOLDEN ABC to recognize what has put them on the path to success in the first place—its employees. After all, there’s no such thing as the perfect work place—only the work place that fits you perfectly.