Known for its fresh but sophisticated take on casual wear, high quality products and affordable prices, Penshoppe is the flagship brand of GOLDEN ABC, and one of the Philippines’ leading casual clothing brands.

Started in 1986, Penshoppe initially offered graphic tees. Since then it has evolved into a lifestyle brand with a complete range of apparel, accessories and personal care products.The growth in Penshoppe's product lines continues to soar. Today, Penshoppe's collection of sophisticated casual wear marries high-street trends with comfort, wearability and affordability.

The first boutique opened its doors in SM City North EDSA and since then, Penshoppe's network of stores has grown to 300 sites, all strategically located in key areas where its stylish patrons shop. Penshoppe broke Filipino Retail Barriers in 2002 when it opened its store in Xiamen, China, the first Philippine retail brand to do so.

Its commitment to providing a total brand experience is evident in its flagship stores in four of the Philippines ' biggest shopping malls: SM Megamall, SM Mall of Asia, Ayala Trinoma and Ayala Cebu. Penshoppe received the Most Outstanding Retailer of the Year Award (Medium Scale Category) from the Philippine Retailers Association and the Department of Trade and Industry in 2000 and 2001. In 2002, it was elevated to the Hall of Fame from the same award giving body.

Click here to visit the Penshoppe Website

Oxygen was launched in 1996 as a t-shirt brand offering graphic designs to a purely male market. Since then, it has grown to a brand that expanded its merchandise offerings to include men's and ladies' clothing, accessories and fragrances in key locations all over the Philippines.

Today, Oxygen stands for attractiveness and desirability, brought about by stylish gimmick clothes suitable for the psyche of its market. It targets young professionals who are enjoying the novelty of their independence. This is the lot that thrives on individuality and enjoys exuding sex appeal.

Oxygen offers a wide range of casual “gimmick” clothes that are edgy, fashion forward and undeniably sexy. The brand also has an extensive and still growing collection of accessories that complement the clothes—from bags, belts, wallets, and caps to trinkets and fragrances.

Taking their brand positioning to heart, the shopping experience in an Oxygen store is greatly enhanced by cutting edge store design and effective visual merchandising that create a party or “gimmick” atmosphere suited to its target market.

To date, Oxygen has grown to 78 sites nationwide.

Oxygen received the Most Promising Brand Award from the Philippine Retailers Association and the Department of Trade & Industry in 2002. In 2006, it was recognized as the Most Outstanding Retailer (Medium Scale Category) by the same award giving body. In 2007, it won the same award and was elevated to the Hall of Fame.

Click here to visit the Oxygen website

Our modern-luxe design stores with rich textures and lifestyle setting, had people thinking that MEMO is an expensive brand. Yet, we pleasantly surprise our customers who find that we offer the upscale look and image at less than elitist prices. We at MEMO like to think that we make sophisticated fashion more accessible and good quality fit and fabrics more affordable to the upwardly-mobile young men and women.

With individuals seeking more work-life balance, and the mobility afforded by modern technology, the modern work style has become more casual and relaxed. MEMO is the purveyor of convenience-shopping with style for this new young adult generation, through its well-edited line of style-right basics and trend-right fashion.

MEMO is not about being showy or trying-hard fashion; we offer styles that are current and stylish but not trendy for those with confidence in their individual styles. Our versatile fashion pieces can be dressed up, to look polished and refined for business, or dressed-down, for when you want to feel more relaxed and casual.

MEMO involves wardrobe essentials, classics with a contemporary twist and fashion must-haves for the season. Be it in our clean-cut and refined business shirts with the luxurious feel of our 100% cotton, or the flat-out flattering fit of our flat-front men's dress pants or fashion chinos. We are very focused in providing quality fabrics, fit and finish. Memo strives to maintain our upscale brand image, with a style and product quality at a level equal to those of foreign brands, yet at more accessible prices.

MEMO is presently in 30 locations in major malls in Metro Manila and key provincial cities.
Memo received the 2003 Most Promising Retailer Award from the Philippine Retailers Association and the Department of Trade & Industry. In 2009, it won Retailer of the Year also from the same award giving body. In In 2010, MEMO received the same award from the PRA and was thus elevated to the Philippine Retailer’s Association Hall of Fame.

Click here to go to the Memo website

ForMe was launched in 2004 where it opened its first store in one of Manila’s prime malls. To date, it has successfully opened 46 stores nationwide.ForMe believes that every woman has her own assets, her unique body shape, her own unique personality, preferences, and her own take in fashion and the art of dressing up, revealing her innate sense of style and confidence to take on anything life throws at her.

ForMe believes in celebrating these beautiful differences. ForMe believes in CELEBRATING WOMEN.

The brand emphasizes that the key to looking great everyday is simple – know your body shape so you know what clothes look great on you. And that is where ForMe comes in. The brand's designers meticulously fuse different fabrics, cuts, colors, lines, patterns, and details to create pieces that not only speak of style, but are flattering as well, with pieces designed to suit women’s different body shapes.

ForMe stresses that there is no ideal body shape. Every woman, once she has mastered the art of highlighting assets (and concealing some flaws), can look fabulous. The first step, though, is for women to determine which body shape they fall into. Most likely than not, they will fall under one of these for basic body shapes:

Hourglass: shoulders and bust area are well-proportioned with the hips and thighs, with a defined waist.
Inverted Triangle: shoulders and bust area is wider than the hips and thighs
Rectangle: shoulders and bust area are proportioned with hips and thighs, with not much waist definition.
Triangle: wide hips and thighs, narrow shoulders and a small bust.

ForMe'smarket are women who embrace and enjoy their femininity, and who want to dress right for their body shape. They seek pieces that are classic but with modern touches.
ForMe received the 2007 Most Promising Retailer Award by the Philippine Retailers Association and the Department of Trade & Industry.

Click here to go to the Forme website

For those who work hard and play even harder, Regatta is the Filipino clothing brand that makes the perfect style statement for a life of leisure.

Founded in 1989 by prominent Manila entrepreneurs Lizzie Zobel and Mia Borromeo in 1989, Regatta is an iconic homegrown label well-known for its classic, easy style and world-class quality. Regatta was eventually acquired by Mia Dragon, Carissa Cruz, Michelle Castillo, Annette Gozon-Abrogar, and Tricia Tarriela in 2003.

Regatta joined the portfolio of proprietary brands of fashion retail powerhouse Golden ABC, Inc. in March 2009 and is poised for reinvention at the hands of a retail master. By maintaining the brand's trademarks – its premium imaging, high-quality merchandise and time-tested classic style, this iconic and now revitalized brand gives loyal customers even more reasons to rediscover Regatta.

As of Summer 2011, Regatta has 23 boutiques nationwide. It has become the local go-to brand for preppy chic apparel that has become synonymous with relaxed sophistication. While other brands are slaves to flash-in-the-pan trends, Regatta remains timeless and fuss-free. It is a reliable source for classic basics that never go out of style. With its crisp, nautical-inspired pieces and comfortable cuts, customers can expect Regatta to be true to its product design philosophy of providing casual apparel and accessories that perfectly suit their leisurely lifestyle. 

Click here to go to the Regatta website

GOLDEN ABC, Inc., strengthened its impressive brand portfolio as  the multi-awarded iconic fashion brand, Tyler, joins its roster.

            “Tyler is one of the more premium fashion brands in the Philippines.  Highly stylish and sophisticated, Tyler will reinforce our already growing portfolio as we move one step closer to our vision, which is to be the most admired Asian fashion brands company,” says GOLDEN ABC, Inc. chairman and CEO Bernie Liu.  He adds that he and Emmanuel Tantoco Pineda, president of Republic Retailers and founder of Tyler, “share the same values and vision for the brand” and that they are “confident that Tyler will continue to grow and reach new heights under this new stewardship.”       

            Over the last decade, Tyler has successfully revolutionized the local fashion landscape.  It redefined the work-to-weekend look with the “Tyler Aesthetic,” which describes office wear that can also be used after work.  This attracted a generation of working adults who, as loyal Tyler customers, were transformed into fashion-conscious trendsetters.  Tyler’s far-reaching influence in the industry was validated by no less than the Philippine Retailers Association, which bestowed upon Tyler the prestigious Retailer of the Year Award for several consecutive years, culminating in its induction into the Hall of Fame last year.

            Indeed, GOLDEN ABC, Inc. has come a long way since its founding over two decades ago.  “What I originally thought of as a simple t-shirt business has now transformed into a full-blown fashion house, which can hold its own vis-à-vis other iconic global brands,” says Liu.

            With more than 500 stores across the country, GOLDEN ABC, Inc. is widely recognized as a pioneer in the Philippine fashion retail scene.  It leverages the latest business innovations to grow all areas of its business, from operations and sales to design and partnerships.  Regarded as a formidable retail force, GOLDEN ABC, Inc. is now esteemed by both consumers and the industry as one of the country’s most successful fashion retail brand builders.