Red Logo Redefines Style, Defies Direct Selling Tradition
April 09, 2008

Forget the arduous trek to a crowded mall or getting hopelessly lost on the way to an obscure, hole-in-the-wall boutique – getting the freshest, most fabulous fashion finds just got easier and a whole lot more fun. It’s now as easy as flipping through the pages of a super-slick magazine-cum-catalogue, or buying runway-worthy looks from that stylish officemate whose outfits always leave you envious. The fashion force that’s redefining style and shopping is Red Logo, a proudly Filipino-owned direct selling company which kicked off its red-hot fashion revolution last April 9 at Warehouse 135 in Makati, an equally hip and chic party destination.

Taking off from the medium that made Red Logo endorser Donita Rose – MTV VJ turned morning show host – a household name, Red Logo made its mark on the press in a mock taping of a TV talk show called “REDefining Style”, hosted by its own endorser Donita. Patterned along the lines of hit daytime talk shows Oprah and The Tyra Banks Show, TV’s glitz and glamour was evident in every detail, from the floor director’s countdown to live, to the exclusive studio audience passes.

Even the choice of venue reflects Red Logo’s penchant for reinvention and defying tradition – a 20 year-old warehouse that is now the world-class partyphile central Warehouse 135, located on Yakal Street in Makati. With its structure taking on a modern and industrial design, lighting and special effects by MARTIN MAC, and sound architecture by EASTERN ACOUSTIC WORKS (USA), Warehouse 135 was the perfect jump-off point for the next big thing in Philippine direct selling.

Red Logo’s red-hot merchandise was revealed in a mini-fashion show featuring signature looks from house brands Fuel and Agenda, as its designers explained the creative visions behind each brand. Fuel is everyday casual fashion clearly intended for college-age teens and young adults, while Agenda is office wear tailor-fit for the style-savvy young urban professional.

Host Donita showed off her gift of gab in exclusive interviews with Red Logo Marketing Director Jeff Bascon and Red Logo COO Ricky Sy. Red Logo's head honcho's proved that good fashion also makes great business as they gave entrepreneurs a heads-up on how to cash in on Red Logo's earnings potential.

With its powerful retail backing, the trendiest and slickest-looking merchandise, a fresh, innovative marketing approach, and solid earnings structure, Red Logo is poised to turn a fashion retail breakthrough into a financial breakthrough for style-savvy, business-minded individuals who are quick on the uptake. All while defying direct selling tradition and making fashion revolutionary and red, red hot.