The year was 1986: a year of revolutions and of change for the entire Philippines . In Cebu City, young CEO Bernie Liu and a group of like-minded, passionate and creative friends were starting their own revolution, too – one that would change the face of Philippine retail fashion for years to come. That was the year Penshoppe was born. Today, the vision of a market leader in teen fashion is no longer just a dream, but a thriving and dynamic reality. Penshoppe is one of the rare brands whose presence pervades the entire Philippines and the consciousness of its youth. With over 200 retail sites in strategic areas all over the country, Penshoppe's presence in the Philippine fashion retail front is truly a force to be reckoned with.

From its initial offering of graphic tees, Penshoppe has evolved into a lifestyle brand with a complete range of apparel, accessories and personal care products. The growth in Penshoppe's product lines continues to soar. Today, Penshoppe's collection of casual wear marries the hippest trends for teens with comfort, wearability and affordability.

Penshoppe has emerged as one of the biggest movers and shakers of fashion and lifestyle for the Philippine youth. After twenty-three years in the business, Penshoppe has come to embody the youth's energy, optimism and confidence, gaining the admiration of its peers in the marketing and fashion industries.

Penshoppe has anchored its revolutionary fashion marketing campaigns built on the interests, experiences and passions of the youth market. With its focus on providing for its youthful customers a total lifestyle experience, Penshoppe's merchandising and marketing strategies revolve around what shapes the culture and expression of today's youth.

Its commitment to providing a total brand experience is evident in its flagship stores in four of the Philippines ' biggest shopping malls: SM Megamall, SM Mall of Asia, Ayala Trinoma and Ayala Cebu. Penshoppe is also the first Philippine fashion brand to operate in mainland China .

Penshoppe received the Most Outstanding Retailer of the Year Award (Medium Scale Category) from the Philippine Retailers Association and the Department of Trade and Industry in 2000 and 2001. In 2002, it was elevated to the Hall of Fame for the same award.

 

 

 

 

Oxygen was launched in 1996 as a t-shirt brand offering graphic designs to a purely male market. Since then, it has grown to a brand that expanded its merchandise offerings to include men's and ladies' clothing, accessories and fragrances in key locations all over the Philippines .

Today, Oxygen stands for attractiveness and desirability, brought about by stylish gimmick clothes suitable for the psyche of its market. It targets young professionals who are enjoying the novelty of their independence. This is the lot that thrives on individuality and enjoys exuding sex appeal.

Oxygen offers a wide range of casual “gimmick” clothes that are edgy, fashion forward and undeniably sexy. The brand also has an extensive and still growing collection of accessories that complement the clothes—from bags, belts, wallets, and caps to trinkets and fragrances.

Taking their brand positioning to heart, the shopping experience in an Oxygen store is greatly enhanced by cutting edge store design and effective visual merchandising that create a party or “gimmick” atmosphere suited to its target market.

To date, Oxygen has grown to 78 sites nationwide.

Oxygen received the Most Promising Brand Award from the Philippine Retailers Association and the Department of Trade & Industry in 2002. In 2006, it was recognized as the Most Outstanding Retailer (Medium Scale Category) by the same award giving body. In 2007, it won the same award and was elevated to the Hall of Fame.

 

 

Our modern-luxe design stores with rich textures and lifestyle setting, had people thinking that MEMO is an expensive brand. Yet, we pleasantly surprise our customers who find that we offer the upscale look and image at less than elitist prices. We at MEMO like to think that we make sophisticated fashion more accessible and good quality fit and fabrics more affordable to the upwardly-mobile young men and women.

With individuals seeking more work-life balance, and the mobility afforded by modern technology, the modern work style has become more casual and relaxed. MEMO is the purveyor of convenience-shopping with style for this new young adult generation, through its well-edited line of style-right basics and trend-right fashion.

Memo is not about being showy or trying-hard fashion; we offer styles that are current and stylish but not trendy for those with confidence in their individual styles. Our versatile fashion pieces can be dressed up, to look polished and refined for business, or dressed-down, for when you want to feel more relaxed and casual.

MEMO involves wardrobe essentials, classics with a contemporary twist and fashion must-haves for the season. Be it in our clean-cut and refined business shirts with the luxurious feel of our 100% cotton, or the flat-out flattering fit of our flat-front men's dress pants or fashion chinos.

We are very focused in providing quality fabrics, fit and finish. Memo strives to maintain our upscale brand image, with a style and product quality at a level equal to those of foreign brands, yet at more accessible prices.

MEMO is presently in 30 locations in major malls in Metro Manila and key provincial cities.

Memo received the 2003 Most Promising Retailer Award from the Philippine Retailers Association and the Department of Trade & Industry. In 2009, it won the Fashion Apparel Medium Scale Award from the same award giving body.

 

 

 


 

 

More likely than not, women have at least one body part that bothers them. They have been wondering why clothes that look so good on models or mannequins look so different on them.

Reality is every woman has a different body shape. Every woman has assets she is willing to flaunt, as well as flaws she would rather hide. This inspired ForMe to offer clothes tailored to suit women of different body shapes --- making them look good and feel good.

ForMe stresses that no body shape is superior to another. All can look beautiful by knowing one's body shape and mastering how to highlight the good and conceal the bad. Thus, ForMe has identified four major body shapes:

•  Triangle - wide hips and narrow shoulders

•  Inverted triangle - wide shoulders and tapered bottom

•  Rectangle - straight from top to bottom

•  Hourglass - proportioned shoulders and hips with a well-defined waist

With this unique concept, ForMe offers pieces that not only speak of style but also create a flattering fit that falls gracefully on every woman's body. The brand's tagline “Personally Shaped ForMe,” challenges the brand's designers to meticulously fuse different fabrics, cuts, colors, lines, patterns, and details to cater to the four major body shapes.

ForMe is a brand that has LISTENED to women. UNDERSTOOD that women are not mere sizes and numbers and is SET on changing the standards by which women are judged.

ForMe's target market are real women on-the-go who want to dress right for their shape. They seek classic pieces that are feminine and ladylike but with a surprising twist!

ForMe was launched in 2004 in key malls in the Philippines . To date, it has successfully opened 33 stores.

ForMe received the 2007 Most Promising Retailer Award by the Philippine Retailers Association and the Department of Trade & Industry.

 

 

 

For those who work hard and play even harder, Regatta is the Filipino clothing brand that makes the perfect style statement for a life of leisure. 

Regatta, established in 1989, became the local go-to brand for preppy chic apparel that has become synonymous with relaxed sophistication.  While other brands are slaves to flash-in-the-pan trends, Regatta remains timeless and fuss-free. It is a reliable source for classic basics that never go out of style.  With its crisp, nautical-inspired pieces and comfortable cuts, customers can expect Regatta to be true to its product design philosophy of providing casual apparel and accessories that perfectly suit their leisurely lifestyle.

Regatta has joined Golden ABC's portfolio of proprietary brands and is poised for reinvention at the hands of a retail master.  By maintaining the brand's trademarks – its premium imaging, high-quality merchandise and time-tested classic style, this iconic and now revitalized brand gives loyal customers even more reasons to rediscover Regatta.

Regatta currently has 10 sites and more to open soon.

RED LOGO has entered the direct selling game – and is shaking it up big time. Nowhere is GOLDEN ABC's expertise in brand building more effective in RED LOGO's masterstroke of a marketing tool: the magalogue. A hybrid of fashion magazine and catalogue, the magalogue reads and looks like any one of today's top-selling glossies. Each page is polished, fashion-forward and aspirational – just as the army of fashion photographers, models and stylists behind it intended it to be. Leaving the faded, outdated catalogues of yesteryear in the dust, RED LOGO's magalogue gives prospective direct sellers a sales advantage never before seen in the industry.

The ingenuous magalogue is only one part of RED LOGO's powerful three-pronged advantage over older direct selling companies. The second is its fashionable and trendy apparel. For merchandise with a significantly high style quotient, price points are gentle, proving that style does not necessarily mean “splurge”. Currently, apparel is produced under five house brands with appropriately chic names: Fuel, Agenda, Truth, Hush & Vero.

Third is RED LOGO's streamlined earnings structure, which motivates sellers to rack up the cash while climbing up RED LOGO's very own version of the corporate ladder. Dealers start out as fashion specialists or fashion professionals, and can sell their way to a business manager or business director spot, which offer lucrative service fees and bonuses. If the titles aren't attractive enough, then the dual profit channels certainly are: dealers can profit off their own sales, plus a percentage of sales made by their recruits to the business.

Don't miss out on the next big thing in direct selling, and strike while the iron is hot. Red hot, that is.